🤠 “LIVE with Poppi Co-founders Allison & Stephen Ellsworth — Pepsi’s $2B Power Couple

Husband and wife Allison and Stephen Ellsworth have 3 kids and 3 Super Bowl commercials - Because together they created Poppi, the better-for-you soda disruptor that PepsiCo bought for $1.95 Billion last year.Their biggest fight? The day they sold the company.They’ve got a spreadsheets/bedsheets policy you don’t want to miss.Work/Life Balance? That’s the wrong question for entrepreneurs.Plus, Stephen plays the Newlywed game, TBOY-style.In this live interview from State Theater in Austin, we discuss the Ellsworth’s full-circle moment: They got a deal on shark tank, grew Poppi’s stock 100,000%, then came back to Shark Tank… as Sharks.In this interview, you’ll hear how Allison and Stephen design a business based on vibes, why the marketing metrics don’t matter, how distribution is destiny… and why you celebrate the wins in Italy.It’s one part TBOY hangout, one part couples counseling, and we had so much fun on-stage with them, Jack even stole their drinks.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.