LIVE with The Famous Dr AL and Kurian Tharakan

Interview with Kurian Tharakan Introduction Host: Dr. Allen LyckaGuest: Kurian Tharakan, founder of Strategy Peak Sales and Marketing AdvisorsBackground: 27 years in sales and marketing, VP of Sales and Marketing for a software firm in Alberta, Canada, author of "The Seven Essential Stories Charismatic Leaders Tell" Key Topic: Reasons for Failure in Companies and Organizations Main Point: Companies fail not due to their products or services but because their stories fail.Insight: The first thing people buy is the story, not the product. Relevance is key to survival. Understanding Human Nature and Storytelling Human Nature: Basic human motivations have remained the same for thousands of years.Maslow's Hierarchy of Needs: Physiological needs, safety, love and belonging, esteem, self-actualization.Application: Translate human motives into relevant stories for your audience. The Power of Great Stories Religious Influence: Great marketing takes cues from great religions which tell compelling, interlocking stories.Examples: Stories from Christianity, Islam, Hinduism, etc., create a meta-plex of storytelling.Impact: Stories attract, convert, and retain followers. The Seven Essential Stories Charismatic Leaders Tell Creation/Origin: Where did we come from?Identity, Beliefs, and Values: Who are we and what do we stand for?The Big Idea: What is the central organizing principle?The Enemy We Face: Who or what are we fighting against or for?The Mighty Winds: Macro trends affecting the market.The Journey We Must Undertake: The path forward based on the previous stories.Meta Narrative: A comprehensive story tying all the elements together with keystone elements (superior gods, technology, strategy). Application of the Seven Stories Brand Polarity: Great brands attract and repel. Not everyone should be part of your movement.Demographic Targeting: Tailor stories to specific demographics to ensure relevance and engagement. Case Study: Social Media for Seniors Concept: Facebook-like platform for seniors focusing on ease of use and nostalgic elements.Testing: Use data-driven methods like surveys and ad campaigns to gauge interest and refine the product. Marketing and Data-Driven Decisions Importance: Make decisions based on data, not guesses.Example: Gradually increasing ad spend based on successful data-driven campaigns. Conclusion Relevance of Stories: Stories are essential to understanding and engaging with the world.Truth and Perspective: Different perspectives on the same fact create different truths, leading to disagreements. Closing How to Learn More:Book: "The Seven Essential Stories Charismatic Leaders Tell"Services: Strategy Peak Sales and Marketing Advisors BIO: Kurian Mathew Tharakan is the founder of StrategyPeak Sales & Marketing Advisors, a seasoned expert with 27 years of experience in sales and marketing. He has consulted for various industries, including Manufacturing, Technology, Software, Non-Profit, and Life Sciences. Prior to founding StrategyPeak, he served as Vice President of Sales & Marketing for a software firm in Alberta, achieving significant success with multiple US Fortune 500 companies. Tharakan is also the bestselling author of "The 7 Essential Stories Charismatic Leaders Tell" on Amazon. Social Media: www.strategypeak.com