LIVE with The Famous Dr AL and Susmita Dutta

In today’s episode, Dr. Allen Lycka welcomes Susmita Dutta, co-founder and CEO of Global Book Publishing, a company dedicated to turning aspiring authors into bestselling ones. Susmita shares her inspiring journey from a successful career in traditional publishing to becoming an international bestselling author and TEDx speaker, and how she’s helping authors bring their stories to life. She also introduces her latest book, PQ: Pen, Publish, Profit. Key Discussion Points 1. Susmita's Journey to Publishing Susmita's experience as a project manager for renowned publishing houses like Oxford University Press and Walters Kluwer.How a friend's announcement about becoming an author ignited her desire to write her own book.Struggles with navigating Amazon's publishing world despite her extensive publishing background. 2. Challenges Aspiring Authors Face Dr. Lycka highlights why most aspiring authors never move beyond an idea due to the complex demands of book publishing.Susmita’s desire to become a successful, impactful author rather than just publishing for the sake of it. 3. The Importance of Mentorship in Publishing Susmita emphasizes the importance of learning from mentors and doing extensive research, rather than relying on free resources that don’t inspire action. 4. PQ: Pen, Publish, Profit – Writing and Publishing Blueprint Susmita’s new book is designed as a 30-day plan to help readers write, publish, and profit from their books.The book is co-authored by Ash Goal, who brings expertise in marketing.The key sections of the book:Pen: Structuring and writing your book based on your goals.Publish: Step-by-step instructions on editing, cover design, and choosing publishing platforms.Profit: Strategies for launching your book and earning income from it. 5. The Power of Book Titles and Covers Susmita shares insights on how the book title and cover are crucial to success.The use of research and data to create covers that resonate with the intended audience. 6. Personal Story Behind Susmita’s Cookbook Susmita’s first book, No Oil Cooking, was inspired by her father’s health struggles with cholesterol and diabetes.Her love for cooking led her to create recipes that are both healthy and delicious, without the use of oil. 7. How Writing a Book Can Lead to a Fantastic Life Susmita encourages aspiring authors to share their unique messages with the world, believing that even helping one person can create a ripple effect of change. Notable Quotes "Once you are an author, people listen to you, not because of the title, but because you have authority.""Free resources don’t bring action; mentorship and guided steps do.""Your book’s cover and title will be judged every single day, so make them impactful." Resources Mentioned Susmita’s Books: Available on Amazon, including her latest, PQ: Pen, Publish, Profit.Susmita's Social Media and Contact Information:LinkedIn: Susmita DuttaFacebook: Susmita DuttaInstagram: @susdutta01Email: [email protected] Conclusion Susmita Dutta’s journey is a testament to the power of persistence, mentorship, and having a clear goal. Whether you're an aspiring author or looking to make an impact with your book, Susmita's story and guidance offer invaluable insights into how you can turn your dream into reality. BIO: Susmita Dutta, once an editorial executive and now hailed as the "Publishing Queen," is the CEO and Co-Founder of Global Book Publishing. With a mission to turn aspiring authors' dreams into bestselling books, she leverages her expertise as an international bestselling author, TEDx speaker, and top Udemy instructor with 430,000+ students. Susmita has guided first-time authors, seasoned bestsellers, and nonprofits alike, transforming their stories into impactful books that change lives. Social Media: https://www.linkedin.com/in/susmitadutta https://www.facebook.com/the.susmita.dutta https://www.udemy.com/user/susmitadutta/ https://globalbookpublishing.com