LiveOps unlocked: turning gameplay into growth

LiveOps is no longer a backstage scramble. It’s a growth strategy.In this episode of The Business of Games: Extended Cut, host Chris Hewish sits down with Tim Kravchenko, veteran LiveOps producer and product manager at Xsolla, to explore how LiveOps has transformed into the heartbeat of modern games.From Guinness World Record concurrency attempts to AI-driven campaign orchestration, Tim shares lessons from more than a decade of running global LiveOps, highlighting what works, what doesn’t, and what’s next.You’ll hear about:How LiveOps evolved from a support function to a core business driverWhy emotion and “the right moment” matter more than perfect pricingThe pitfalls of spreadsheet-driven LiveOps (and how new tools solve them)How localization and cultural nuance shape global campaignsWhy the future of LiveOps lies in player-created quests and streaming integrationsIf you’re a studio lead, product manager, or monetization strategist, this conversation offers tactical insights for building LiveOps systems that scale and drive real business results.For more insights and resources, visit xsolla.com/podcast. Want to join the conversation? Follow and comment on our LinkedIn page at The Business of Games Podcast. That’s where we’ll be sharing updates, highlights, and continuing the discussion. And don’t forget to subscribe, rate, review, and share the podcast with friends who want to learn more about the business of games.