Liverpool’s New Shirt Sponsor Deal | MLS News

Liverpool’s jersey game is getting a major upgrade as Turkish Airlines takes over as shirt sponsor starting 2027–28, replacing Standard Chartered after 13 years. The five-year deal is reportedly worth over $405 million—$81 million annually—making it the most lucrative shirt sponsorship in soccer and a massive leap from Standard Chartered’s $68 million/year. The branding will appear on men’s, women’s, and academy kits, reflecting Liverpool’s soaring commercial power: last season’s revenue hit $946 million, with this single deal exceeding the club’s entire commercial income from 17 years ago. This marks another milestone in Liverpool’s global commercial dominance, outpacing even Manchester United’s Snapdragon deal. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/bdc129429d232987