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Liz Dee, Co-President of Smarties Candy Company

EPISODE · Oct 10, 2024 · 21 MIN

Liz Dee, Co-President of Smarties Candy Company

from Wharton Marketing Matters

Wharton's Barbara Kahn and Dr. Americus Reed speak with Liz Dee, Co-President of Smarties Candy Company about her family background in the candy industry, how Smarties sets itself apart from other brands, brand extension to other candies, Smarties Halloween campaign, and more. Hosted on Acast. See acast.com/privacy for more information.

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Liz Dee, Co-President of Smarties Candy Company

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