Liz Graznak: Surprise! 25% Of Your Market Is Gone episode artwork

EPISODE · Mar 23, 2025 · 1H 8M

Liz Graznak: Surprise! 25% Of Your Market Is Gone

from Real Organic Podcast · host Real Organic Project

#215:  Missouri farmer Liz Graznak tells Linley about facing the season after the very recent funding cuts have left her operation, Happy Hollow Farm, without a quarter of its regular sales channels. Many organic farmers have found themselves in the same ill-timed situation this spring, having bought their seed and started many crops weeks ago, only to learn they will not be supplying local schools and institutions with their food. Liz Graznak founded Real Organic Project-certified Happy Hollow Farm in Columbia, Missouri in 2010 after earning her Master's Degree in Plant Breeding from Cornell University. Her farm has grown into a thriving 16-acre diversified operation with veggies, flowers and laying hens. Liz recently served on the National Organic Standards Board and was recognized as Organic Farmer of the Year at Marbleseed (MOSES) in 2021. To watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:https://realorganicproject.org/liz-graznak-surprise-25-percent-market-gone-215 The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).To find a Real Organic farm near you, please visit:https://www.realorganicproject.org/directoryWe believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000  Real Friends:https://www.realorganicproject.org/real-organic-friends/To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:https://www.realorganicproject.org/email/

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