Liz Kantner & Laryssa Wirstiuk: Defining Your Brand and Telling Your Story, Why You Need to Focus on Building Your Email List, & the Importance of Nurturing Your Audience

In this episode, Christine Mighion talks with Liz Kantner and Laryssa Wirstiuk about marketing for independent jewelry artists. They discuss the challenges of marketing, the importance of branding, and strategies for building a strong brand presence. They emphasize the need for consistency, knowing your audience, and focusing on the bigger picture. They also address the common challenges of time management and the right time to invest in marketing. As the conversation continues Liz and Laryssa touch on the significance of email marketing and the need to nurture and connect with the audience on a personal level. They advise artists to focus on storytelling and authenticity in their emails rather than just promoting their products. Finally, they discuss the challenges of building engagement and community and share insights from their podcast, Success With Jewelry, and their membership program. The Joy Joya Jewelry Brand Incubator Grant The winner of the grant will receive $18,000 worth of marketing support for six months completely free. Other opportunities are available for grant finalists. The deadline to enter is Friday, July 12th. JewelryBrandIncubator.com⁠ You can follow along with Liz & Laryssa with the links below: SuccessWithJewelry.com @successwithjewelry JoyJoya.com @joyjoyamarketing LizKantner.com @liz_kantner If this podcast means something to you and you would like to support it, please take a a moment to give it a few kinds word with a written review on your favorite podcast listening platform. This helps me share the podcast with others. You can also share a favorite episode or consider joining our Slowmade Podcast Patreon community. You support literally makes this podcast possible. Thank you so much! You can follow along or reach out to Christine on Instagram: @christinemighion or @slowmadepodcast or you can send her an email at: [email protected]