Liz Marsland on Building Confidence Through Fitness and Mindset

In this episode of Founders Future, with host Olivia Sammons, we sit down with Liz Marsland, Founder and Lead Coach of LM Fit, a holistic fitness and wellbeing brand focused on helping adults—especially women over 40—build strength, confidence, and sustainable movement habits. Liz shares her journey from studying sport and exercise science and traveling the world coaching sports, to spending several years in South Africa working with communities, schools, and athletes before eventually transitioning into personal training and holistic coaching.Through LM Fit, Liz now works with clients both in person and online, blending physical training with mindset coaching, mobility work, and community support. Her mission is to help people rediscover the joy of movement and build long-term habits that support both physical and mental wellbeing. Liz also discusses the evolving fitness industry, how she uses platforms like Instagram and word-of-mouth referrals to grow her business, and her vision to expand into corporate wellbeing programs that support healthier workplaces.