Liz Scott: Why Bookkeepers May Beat CPAs in the Race to Advisory Work | The Disruptors

The real value of accounting isn’t in the numbers but in the conversations we’re not having.The DisruptorsWith Liz FarrLiz Scott, like many other Disruptors, prefers keeping her firm small. “I did try and grow my firm to this million-dollar firm. And I found myself in a spot where I was managing 10 team members, and that's all that I had time for,” she recalls. “So I wasn't able to do the thing that I actually really love, which is the tech development. I love that piece.”MORE PODCASTS and VIDEOS: Ashley Francis: AI's a Partner, Not a Replacement | Richard Roppa-Roberts: Collaboration Over Competition | Ira Rosenbloom: M&A Numbers Are Easy - Culture Fit Is Hard | Roman Villard: Ditch the Suit & Shine | Monique Swansen: Align Firm Values with Services | Tina McGill: How to Create Lasting Client Impact | Stefan van Duyvendijk: Develop Operational Mindset | Steve Evans: Why Traditional Hiring Methods Fail | Roger Knecht: Can You Be an Accountrepreneur? | Beth Whitworth: Focus on Outcomes Not Hours |Mike Sylvester: Learn to Say No | Salim Omar: Identify Your Client's $100,000 Problem | Jackie Meyer: Earn More with Fewer Clients | Jack Fleherty: Don't Be a 'Yes' Person | Greg Adams: From Finance to Storytelling | The DisruptorsHer firm, Accounting Lifeline, serves as an incubator across various industries and technologies so she and her team can test different apps. At the same time, the consulting side of her business, Liz Scott Training and Consulting, dives in deeper to spend time testing apps and giving feedback to developers.Scott was attracted to accounting because she wanted to help other entrepreneurs in her family understand and grow their bottom lines. “If you're going to be spending time working, how do you maximize your efforts? So how can you make the most money in the least amount of time?”