Lizanne Falsetto on Entrepreneurship & Building a Health Food Empire

Health food entrepreneur Lizanne Falsetto and I discuss how she built a health food empire that sold for 217 million and how she is now disrupting the dairy industry with betterland milk. We talk about how she pioneered the protein bar industry. We also talk about her latest venture - making milk without cows from fermented whey proteins. She shares what it takes to be an entrepreneur, how she became so damn smart (my words), and things you can do to improve your odds of success. Links: https://www.lizannefalsetto.com/ https://www.woobars.com/ https://www.betterlandmilk.com/