LLM coders + Australian Internet Observatory: trust beyond clicks

As qualified items dropped to 124 while query hits rose to 3,947, the strongest thread was whether media metrics can prove validity across platforms, algorithms, and audience journeys. Covers 2026-07-29 to 2026-08-05; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-07-29 – 2026-08-05. Top papers Who to activate next? Predicting influential and susceptible users in social media marketing with CFT-SIS Building National Research Infrastructure for Digital Platform Observability at Scale CROSS-PLATFORM NEWS JOURNEYS: MAPPING AUDIENCE ENGAGEMENT ACROSS SOCIAL MEDIA, MESSAGING APPS, AND NEWS WEBSITES Beyond the Conventional Pipeline: Large Language Models for Social Science Measurement The impact of food advertising on children's daily energy intake: does it differ by advertising content, format, or participant characteristics? A cross-over randomised controlled trial. Themes: social media, consumer behavior, social media marketing, digital marketing, influencer marketing, digital media, media literacy, digital communication Methods: survey, qualitative, quantitative, case-study, PLS-SEM, cross-sectional Premium NewsPremium also covers 10 related news stories, including indiantelevision.com — Reports suggest BARC may resume weekly TV ratings under new TRP rules, cimm-us.org — News - Coalition for Innovative Media Measurement (CIMM), and ppc.land — Ten European media groups launch ad marketplace against 80% Google grip. Upgrade to PremiumThe premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.