Lo verde vende - Ampliando el Debate 18-12-2016

Hoy hablamos sobre el fenómeno que hemos definido como "postureo ecológico": la estrategia de marketing basada en dotar a los productos, servicios e incluso ideas de un halo de ecologismo y conciencia medioambiental para hacer pasar al consumidor por caja y limpiarle la conciencia al mismo tiempo. Con Alejandro Moruno y Marcos Martino. Conduce Jesús Nácher. Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals

Episode metadata supplied by the publisher feed · Published Dec 19, 2016

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Lo verde vende - Ampliando el Debate 18-12-2016

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