LOBP #12 - PRSA/Philadelphia Panel on Collaboration between PR and Advertising, 9/28/05

In this age of integrated marketing and increased emphasis on results, it is essential for public relations professionals to work effectively with advertising and marketing colleagues to plan and implement integrated programs. This lunchtime presentation will outline effective tools to expand the role of PR in the marketing mix. Nancy Bacher Long, president of Dorland Global Public Relations and Maribeth Roman Schmidt, president of FCF Schmidt PR will provide practical tips and share real world successes that you can implement immediately in your business. Photograph made after the September program shows(from left): Dana King, director of marketing, Gregory/FCA, a member of the PRSA/Philadelphia Chapter board; and panelists Kristina Broadbelt, group supervisor, Dorland Global Public Relations; Maribeth Roman Schmidt, president of FCF Schmidt Public Relations; Kate Shields, vice president, FCF Schmidt Public Relations, and Nancy Bacher Long, president of Dorland Global Public Relations. 71.5 mb file, 51:44 minutes, stereo MP3