LOBP#23: NJCAMA Spring Conference, Part 3 of 3 - Gerry McGoldrick, SVP, Performance Marketing, Refinery

In this edition of our podcast, we present the final installment of our three-part series based on the New Jersey Communications, Advertising, and Marketing Association's "Create, Communicate, Connect" Spring 2006 conference, recorded June 1, 2006 at the legendary Sarnoff Research Center in Princeton, NJ. Gerry McGoldrick, senior vice president of performance marketing for Refinery (Steve Lubetkin photo) Refinery is a suburban Philadelphia agency working with clients on strategic consulting, creative, technology, user experience, search marketing and account and project management assignments. Gerry oversees all external marketing initiatives for Refinery and its clients, and leads the efforts of the search and analytic teams. Gerry's presentation runs about 51 minutes.