LOBP #7: PRSA Philadelphia Panel "Tuning into Diversity-Best Practices in Multicultural Marketing"

This podcast is a recording of a PRSA/Philadelphia panel held on Tuesday, May 3, 2005 at the Union League Club in Center City Philadelphia. This program focuses on the growing importance of multicultural markets and their enormous buying power - more than $900 billion annually in the U.S. - represented by African-American, Hispanic, and Asian consumers. Diversity is a key strategic goal of the Public Relations Society of America. Nationally recognized panelists will explore some of the "best practices" for developing brand building initiatives aimed at multicultural audiences, offering a summary of best practices in multicultural marketing, and discussing the applicability of these best practices and other factors important in their use and suggestions on how to integrate multicultural marketing as a core brand-building discipline. Moderator is: David W. Brown, President/Principal, Brown Partners, Philadelphia, PA Panel Rosanna M. Fiske, APR, Principal & Partner, Communique Group/Rise Strategies, Coral Gables, FL; Rosanna is a member of the PRSA National Board of Directors and national chairperson for PRSA's Diversity initiatives. Marc Curtis Little, Partner, BrooksLittle Communications, Jacksonville, FL Kenneth Wong, Principal, CIG Asia Ltd/Combined Insurance Group, Philadelphia, PA