Local Market Celebrity

Click Here to Get All Podcast Show Notes! When we hear the word “celebrity,” we naturally think of some famous Hollywood star or popular singer. But have you ever stopped to think about the local celebrities in your neighborhood? They are your local service providers–real estate agents, mortgage brokers, lawyers, pool contractors, dry cleaners, and the local market stores. Most service-based businesses are local. Think of how many local brands are at the top of your mind when you need a specific product or service. So how do you become a local market celebrity? In this episode, Sharran talks about his 3-step process to becoming a local market celebrity almost overnight. This strategy is called “The Local Market Domination” approach. Once you understand and implement this strategy, it will dramatically help you dominate your market. “Time on brand is the new call to action.” - Sharran Srivatsaa Timestamps: 00:00 Introduction 01:30 How Uber dominated their market, one location at a time 02:12 Develop a Content Strategy to get discovered 04:09 Join Local Market Groups 06:50 Do Green Screen Videos with hyperlocal content 08:00 Leverage Paid Media 09:12 Content and Retargeting 10:33 How Direct to Lead Magnet works 12:49 Events Strategy, which includes list-building events, community events, and joint ventures 17:13 Recap of the 3-step process to becoming a local celebrity Resources: - Leverage Paid Media to Grow Your Business - The Real Brokerage - ARC Multifamily Real Estate Investing - Sharran's Partnership Program - Join the 10K Wisdom Private Partner Podcast, now available to you for free - Grab Sharran’s 4-Week MBA for Free Connect with Sharran: - Facebook - Instagram - Twitter - LinkedIn - YouTube