Local Media Matters

For years, local media has been positioned as “traditional” while tech platforms have claimed the future.But what if we’ve been looking at it completely backwards?In this episode of Media Sales Mastery, Jamie Wood sits down with Steve Jones, President of Stingray Radio, to unpack why local media may actually possess one of the most powerful competitive advantages in modern advertising.This is not a conversation about regulation or nostalgia. It’s about value.If local radio was invented tomorrow, advertisers would immediately recognise the unique things it can do that global tech platforms still struggle to replicate:trusted local personalities community credibility real human connection local influence brand-safe environments market intelligence speed, flexibility, and accountability Steve shares why local media businesses need to stop defending themselves and start selling the unique commercial advantages only they possess.If you sell legacy media, this episode will completely reframe how you think about your value in the marketplace.Steve Bio: President of Stingray Radio, Canada's largest radio broadcaster and a part of the global collection of entertainment and engagement platforms that Stingray proudly offers. From TuneIn to Qello, we deliver curated music experiences on all platforms and drive results for advertising clients on those platforms. I am an in-demand professional keynote speaker at conferences, conventions, and events worldwide, and the author of two popular business books -"Brand Like a Rock Star" and "Start You Up". Connect with Jamie on Linkedin: https://www.linkedin.com/in/jamie-wood-1b824017/?skipRedirect=trueConnect with Steve on Linkedin:https://www.linkedin.com/in/steve-jones-aa4332b4/