EPISODE · Sep 8, 2026 · 42 MIN
Local Media's $185 Billion Reinvention: BIA's Rick Ducey
from In the Vicinity · host Fabric Media
Local media remains a $185 billion market—but the way that money is spent, sold and measured is changing fast. BIA Advisory Services Managing Director Rick Ducey joins Tim Hanlon in episode 25 of In the Vicinity to explore how local television, CTV, streaming audio, social video and retail media are reshaping the competitive landscape.
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Local Media's $185 Billion Reinvention: BIA's Rick Ducey
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