Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix episode artwork

EPISODE · Jul 15, 2024 · 32 MIN

Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix

from The Local Marketing Trends Podcast · host Borrell Associates

Gordon & Corey double-down on their prediction that local media companies are in their "final phase," with many destined to become the equivalent of small hobby shops. But they also see some rising like a phoenix. What's the secret? Here's a hint: The podcast features an interview with the dean of one of the nation's most prominent schools of mass communication. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Episode metadata supplied by the publisher feed · Published Jul 15, 2024

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Gordon & Corey double-down on their prediction that local media companies are in their "final phase," with many destined to become the equivalent of small hobby shops. But they also see some rising like a phoenix. What's the secret? Here's a hint: The podcast features an interview with the dean of one of the nation's most prominent schools of mass communication.

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Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix

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