Local Pop-Ups Got Her Paying Clients (No Ads, No Followers)

 In this episode, Ken Freire sits down with scientist and author Elizabeth Gregor to unpack how she’s building a faith-centered science education business—from her PhD journey and early YouTube/blog experiments to publishing books, designing courses, and scaling beyond her local market. They talk about practical ways to monetize expertise (books → courses → community), what it takes to “burn the ships” responsibly, and how Elizabeth is using content + community to reach parents, students, and homeschool families nationwide.Resources Mentioned• Science4Christ / Chemist4Christ (website) — https://chemist4christ.com/• Chemist4Christ “About” page — https://chemist4christ.com/sample-page/• The Multi-Faceted Wisdom of God: 5 Chemistry Lessons to Ignite Your Faith in Christ — https://www.amazon.com/-/es/Multi-Faceted-Wisdom-God-Chemistry-Lessons/dp/B0CR6ZSKBJ• Elizabeth Gregor on Facebook — https://www.facebook.com/Elizabeth.gregor55/Timestamps• 00:00–03:17 — Elizabeth’s origin story: PhD chemistry, early blog/YouTube, and the faith + science mission• 03:18–06:14 — Turning one idea into multiple formats: book → speaking → courses• 06:15–12:28 — “Leaving the job” + practical transition strategies for families (reduce expenses, switch roles, runway)• 12:29–16:24 — Lean launch tactics: DIY website, ship faster, lead magnets, local vendor pop-ups as free marketing• 16:25–18:22 — Unpopular opinion: don’t take every client—protect outcomes and your time• 18:23–25:58 — Scaling challenge: local → national (virtual vs in-person, market shifts, social media strategy)• 25:59–30:26 — Faith-driven entrepreneurship + turning expertise into a book (and building from the medium you enjoy)• 30:27–35:20 — Fast Five: Skool experiment, curriculum build, August course goal, community trend, legacy of faith over fear + how to reach Elizabeth