Local SEO for Healthcare Practices #138

How do you get started, and does Search Engine Optimization really matter? Join Justin in this episode as he walks us through how to navigate the waters of SEO and the importance of Local SEO for healthcare practices.    [00:01 – 08:49] What is SEO?  I introduce the topic of today’s episode. What is Search Engine Optimization (SEO)? Optimizing your website to perform better in search engines (i.e., Google) The process of doing Local SEO for our clients Honing in on improving their rankings from a 15 to 20-mile radius around their practice locations Google My Business Links (backlinks, citations, etc.) Paid SEO [08:50 – 28:42] What Affects SEO? Components that affect search results and the manner of how patients search Searches that patients make: Condition specific Treatment specific Provider specific Provider specialty Who are you as a practice? Justin talks about Google My Business Setting up your profile and integrating your Google My Business to your website Reviews and its role in Local SEO [28:43 – 37:39] Listings Citations and Physician Directories and why they matter Listings management platforms The FOUR Major Components in your website to increase your local SEO rankings An individual page that includes your specialty and location Individual pages for your Medical Practitioners Don’t fall victim to the dreaded list of services If you want to rank well, you need well thought out content on the things you do [37:40 – 42:28] Closing Segment Make sure you have a call tracking tool You can hire a professional to help you with your SEO Final thoughts                                                                      Tweetable Quotes: “You want to make sure when somebody is searching for you. They’re gonna find those listings – that all those listings are super accurate. And the more accuracy we have and more unification across all of those major directories, the better we’re gonna perform actually with our Google My Business.” – Justin Knott “Doing [SEO] right [will] give you a huge leg up from all other local competition and will help you continue to grow in visibility and rank better for the things that you do as a practice or a provider.” – Justin Knott   Resources Mentioned: Google My Business Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott