Local Serial Entrepreneur Steven Herring: From All About Events to All About Letting Go | Up+Adam

Sponsored by The Mountain Air | Sponsored by Benny’s Pizza | SLOFreeParkingLocal and serial entrepreneur Steven Herring joins Adam Montiel in the SLO CAL Studios for Part 1 of a wide-ranging conversation about entrepreneurship, leadership, systems, and the danger of becoming indispensable inside the company you created.Steven shares how his entrepreneurial instinct showed up early, from selling mistletoe and Pogs as a kid to starting Party Partners Rental with a small collection of tables, folding chairs, and a trailer parked in the Atascadero Vons lot. That side hustle eventually merged with All About Table Tops and became All About Events, now one of the Central Coast’s most recognizable event rental companies.But this is not simply an entrepreneurial victory lap. Steven explains why the owner is often the biggest bottleneck in a growing company, why everything living inside the founder’s head eventually becomes a liability, and why documented systems, standard operating procedures, clear chains of command, and consistent accountability must be established before a business can truly scale.Adam and Steven also talk about learning to accept someone else performing a job at 90 percent of the owner’s personal standard, the difference between delegation and abandonment, and why assigning a task without follow-up creates frustration instead of freedom. Steven shares how he uses task-management systems and leadership structures to oversee six companies while remaining focused on the larger operation rather than every daily decision.The conversation also explores the devastating impact of 2020 on All About Events. Steven had invested heavily in inventory ahead of what was expected to be a record wedding season, only to watch events disappear almost overnight. He discusses the financial pressure, the demand for returned deposits, the community-minded Dining in the Park effort, and how rebuilding leaner taught him to read the story hidden inside a company’s financials.Part 1 closes with the mission behind Legacy Leadership Consulting. Steven is not interested in collecting consulting fees from owners who will not implement change. He wants to work with disciplined business owners who are prepared to be held accountable, become stronger leaders, and create a trickle-down effect by developing leaders throughout their organizations.In Part 2, Adam and Steven get into discipline, 4:00 a.m. cold plunges, Gain Station Gym, company culture, communication styles, AI in business, working alongside your spouse, and the personal habits behind Steven’s professional philosophy.• Legacy Leadership Consulting: legacyhq.io• Steven Herring on Instagram: instagram.com/stevenherringofficial• All About Events: allaboutevents.com• Gain Station Gym: gainstationgym.com*********PORTABIDET: UP+ADAM IS AN OFFICIAL SPOKESPERSON FOR PORTABIDET - USE THIS LINK FOR UP+ADAM LISTENERS TO LEARN MORE AND GET YOURS!Listen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music********CHECK OUT OUR WOODS HUMANE PET OF THE WEEK!********ADAM’S TEDX VIDEO IS HERE!********FOLLOW ADAM ON INSTAGRAM*********Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!Life ElementsCity of SLOWoodsHumaneSocietyTin City DistilleryOriginal Music by Dan Curcio and Moonshiner CollectiveMoonshiner on Spotify HEREPlease Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.