Local Service Ads: Who Gets The Lead?

Throwing more money at Local Service Ads will not fix your lead problem. In this episode, I explain how Google Local Service Ads work, and why the companies winning are not always the ones spending the most.Topics include:The ranking factors behind LSAsHow Google measures your ability to convert leadsWhy your operations team impacts marketing performanceThe mistakes that cost pest control companies leadsIf your LSA performance has been inconsistent, this episode will help you understand why!