Local Web Design That Actually Converts: What Small Businesses Get Wrong (Ep. 8)

A great-looking website doesn’t always mean a high-performing one. In this episode, Eric Hersey leads a practical conversation with designer Jenny Snyder and creative Luke Hladek about what actually makes a local business website work. From user experience and real photography to mobile optimization and clear calls to action, they break down why some sites convert and others quietly lose customers. If your website feels more like a digital brochure than a business tool, this episode shows you what to fix.HIGHLIGHTSWhy polished websites can still fail if they lack clear purpose, updated content, or usabilityThe critical difference between a website and social media - and why you need both working togetherHow real photos of your business outperform stock imagery in building trust and connectionWhat users actually look for first: fast load times, easy navigation, and clear informationWhy “set it and forget it” websites no longer work and how to keep your site freshHow strong user experience design guides visitors toward booking, buying, or contacting youThe importance of clear calls to action and interactive elements that build trustWhy mobile optimization is essential - and how poor mobile UX drives customers awayHow to use your website to communicate your brand’s vibe, personality, and target audienceThe role of customization in standing out from templated sites like Wix or SquarespaceSimple ways to improve your site with better photography using angles, lighting, and real environmentsFollow Strong Minded AgencyWebsite: ⁠⁠⁠⁠strongmindedagency.com⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠@StrongMindedAgency⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠Strong Minded Agency⁠