Localising Global Fashion with Maud Labro Grison | The Marketing Bytes Episode 03

We’re live with Episode 03! From localising global fashion brands to creating collaborations that genuinely connect, this episode with Maud Labro Grison explores what it really takes for fashion brands to resonate in new markets. She takes us behind the scenes of global fashion, from how she’s helped brands like Benetton, Guess, Diesel, Scotch & Soda, Fred Perry, Pinko, and more find their cultural voice in the Middle East, to how retail experiences, collaborations, and events become powerful storytelling tools. Watch it now — Plug in. Power up. Press play. 00:00 - Intro 00:00:43 - Introduction of Guest: Maud Labro Grison 00:01:23 - Maud's Journey: From Accounting to Fashion 00:03:33 - Moving to the Middle East & First Impressions 00:04:24 - Passion for Fashion 00:05:44 - What Unites Fashion Lovers Across Cultures? 00:06:57 - Brand Positioning: Why the Middle East is Unique 00:09:03 - Understanding Diverse Audiences: Middle East, Africa, CIS 00:10:19 - Memorable Brand Collaborations 00:12:17 - What Makes Partnerships Meaningful? 00:13:31 - Choosing the Right Local Partners 00:15:35 - Impactful Campaigns 00:17:22 - Fashion Shows, Pop-ups & Creating Experiences 00:20:30 - Balancing Global Brand DNA with Local Relevance 00:26:21 - Operational Challenges 00:28:33 - Managing People: Training & Cultural Alignment 00:30:57 - Turning Challenges into Opportunities 00:33:10 - Sustainability in the Middle East Fashion Market 00:35:52 - Rapid Fire Round 00:37:04 - Conclusion & Advice for Aspiring Fashion Professionals #FashionMarketing #GlobalBrands #BrandLocalisation #CulturalMarketing #MiddleEastMarketing #BrandStrategy #FashionBusiness #RetailExperience #BrandStorytelling #CreativeThinking #MarketingInsights #MarketingCommunity #GlobalFashion #MarketingInDubai #brandrelevance