Localizing in the Mobile-Only China Market with Strikingly 上线了

When entering new markets, it is crucial to be able to localize the business. There are few startups that have achieved this and one of them is Strikingly - a Series B startup that helps non-coders or designers build beautiful websites that work on both mobile and desktop.In today's episode, we are happy to have David Chen, CEO and Co-founder of Strikingly to join our podcast China Startup Pulse. David quitted Goldman Sachs and founded Strikingly in the US, which later became the first company to join Y Combinator. After noticing the opportunities in China, David and his team moved the company to China where he has successfully localized the business and continued to serve the global users.He shared how they have established a strong local presence in China, in terms of product features, marketing channels, and even a Chinese company name.Show Notes:02:07 Introduction of David Chen03:45 Strikingly's experience in Y Combinator05:00 What is Strikingly05:30 Why Strikingly went to China and their advantages08:40 Build a local presence in the Mobile-Only China market16:31 It took 3 years to launch a local product17:24 How the name 'Strikingly' was born21:10 How Strikingly localized in China26:31 Products’ differences for Chinese and global users30:30 Special needs from Chinese users - WeChat mini program35:39 Regulations of building websites and WeChat mini programs in China36:46 How to hire in ShanghaiMany thanks to our host Oscar Ramos; our guest David Chen; producer Eva Shi; editors David and Geep; ; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/Email us: [email protected]