Localizing Podcast Monetization Across LATAM | Genuína Media

What happens when the definition of “podcast network” changes depending on geography, and the rules of the game are nothing like what you expect from US podcasting? That’s the world David Roemer operates in, where running a podcast network in Latin America means being both an aggregator and an ad agency, adapting to a landscape with fewer advertisers, distinct cultural expectations, and major platform differences. This episode examines what it really takes to build, sustain, and grow a podcast network in an emerging market where ad dollars remain scarce, and creators still face an uphill path to monetization.As co-founder of Genuína Media, David Roemer has been at the forefront of Latin America’s podcast network scene for over five years. His background as a corporate lawyer fueled the pivot into podcasting, first with a homegrown show that broke through in Mexico, then evolving into managing a network of over 230 podcasts stretching from Mexico to Brazil and Spain. With deep ties to creators, platforms, and advertisers, David brings a clear-eyed, hands-on perspective to building a podcast network with limited resources and plenty of unknowns.Listen For:02:47 What "podcast network" means in Latin America04:25 From lawyer to podcaster to network founder17:47 The honest case for joining or not joining23:17 Why brands are the client, not podcasters32:57 Why video is now non-negotiable35:21 Spotify premium and the baked-in ad shift42:39 How attribution and conversion actually work in LATAMCONNECT WITH GUEST: DAVID ROEMER GONZALEZ, CO-FOUNDER AND CEO OF GENUINA MEDIALinkedIn | WebsiteDavid's Podcast rec: Relatos NierosDavid's Book recs: The Palace of Dreams - Ismail KadareCONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COMWebsite | LinkedInGreg’s book rec: Return on Courage by Ryan BermanSystems, Sponsors, and Partners:Hosted with RSS.com Podcast HostingProduced by Stories & StrategiesContent Repurposed with CastmagicPodcast Project Management with Northflow