Locally-focused Snacks a Key Element of McDonald’s European Strategy

While locally-relevant menu items have long been a vital component of McDonald’s global menu strategy, the chain’s European operations have taken this strategy a step further, combining effective localization with a focus on indulgent, affordable snacks, often featuring a spicy kick. In this new podcast, Head of Consumer Foodservice Michael Schaefer discusses the impact of these initiatives as well as the implications for global operators. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.