Locally-shot indie film "West of Greatness" headed for... well, greatness

"West of Greatness" is a hybrid fiction-documentary shot entirely on the West Bank, where real bodybuilders play themselves, train for nine months, and compete in a contest created just for the film. You've never seen anything quite like it, so how did a story about bodybuilding become a film about masculinity, addiction, ambition, and trying to survive your early 20s in working-class Louisiana? Jared Cliff Lareau and James Goodreau of "West of Greatness: The Story of the Westwego Muscle Boys," join Ian Hoch to talk about it.