Location, Location, Location

This week on Franchise Today the focus is on real estate as the 2-part Multi-unit Franchising Series wraps up. Host, Paul Segreto is joined by Tom McCord, Vice President Real Estate and Franchise Development at CiCi's Pizza. From market planning to site selection to securing a lease, Paul and Tom discuss the importance of this phase in the franchise development process as the foundation of multi-unit success. About Our Guest Tom McCord is an experienced real estate and franchising executive with proven record in developing quick serve and casual dining restaurants. He has led corporate and franchise real estate, franchise recruiting, market planning, and portfolio management to consistently exceed expectations in privately and publicly held companies.