Location, Location, Location - TSI12.6

It happens leading up to nearly every trade show — exhibitors get all stressed out over the location of their booth. Many believe that your location on the floor is a make-or-break situation and that there are only so many ‘perfect’ spots available. But in reality there is no perfect spot. Even the long-held strategy of snatching those ‘prime spots’ right in front of the entrance isn’t really ideal. If you were to stand off to the side and watch the behavior of attendees, you’d realize that very few people enter and head straight to those front booths (unless of