Lock In Customers, Reduce Risk, and Increase What Your Business Is Worth with Warranties

Boost revenue. Build loyalty. Increase what your business is worth.  That’s exactly what Kevin Thornton of JB Warranties unpacks in this can’t-miss episode of The Successful Contractor.  Host Bob Houchin sits down with Kevin—VP of Dealer Business Services—for a high-impact conversation full of strategic insights for contractors who want to scale smarter. Kevin explains why warranties aren’t just an upsell—they’re a business tool that drives profitability, deepens customer relationships, and increases valuation when it’s time to sell.  🎯 In this episode, you’ll learn: How warranties can increase closing rates and average tickets Why self-insuring could actually be hurting your business The legal and financial risks contractors face when not using third-party coverage What private equity firms look for in a buyout—and how warranties fit into that How offering warranties leads to lifetime customer value and referrals What the JB360 platform is doing to simplify claims and boost contractor margins The importance of training and onboarding in making warranties profitable Real-world examples of contractors who earned 7-figure exits thanks to strategic warranty use  Kevin also opens up about his personal mission to serve the trades—how his father’s legacy and his own SaaS background led him to build tools and programs that help contractors not just survive, but thrive.  Whether you’re looking to grow, stabilize, or position your business for a future sale, this episode will show you how warranties are more than just protection—they’re power.  📈 Don’t miss this powerful conversation. Watch now and learn how to put your business on a certain path to success.  Show Notes The Successful Contractor Podcast is a part of the CertainPath family.  CertainPath builds successful home service businesses—and has for 25 years.  We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,200+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible.  Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information.   FOLLOW CERTAINPATH: Facebook: https://www.facebook.com/CertainPath Linkedin: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/