Locked On Big 12 Is BYU-Loving, Clickbait TRASH That Drake Toll Uses to Kiss Texas Tech, Big Teams

The perception of Locked On Big 12 as "clickbait" is a classic case of the medium's modern delivery conflicting with traditional sports journalism. Because the show operates within a high-volume, daily podcast network, its packaging—aggressive YouTube thumbnails, all-caps headlines, and polarizing hooks—is designed to survive the "algorithmic jungle." To a casual observer scrolling through a feed, titles like "SOURCE: BIG 12, ACC MERGER COMPLETE" or "ROB WRIGHT III USED BYU" can appear like sensationalist trap-setting. However, beneath the high-octane packaging is a show that prioritizes granular, conference-specific expertise. The "clickbait" label often falls apart upon actually listening. While a headline might lead with a provocative question about a player’s loyalty or a conference’s expansion, the actual 30-minute episode typically provides nuanced analysis of NIL mechanics, transfer portal "poaching," and deep-dive scheme breakdowns. The show isn't manufacturing news; it’s amplifying the existing intensity of Big 12 fandom.     Furthermore, the "clickbait" accusation is often a byproduct of the show's willingness to lean into passionate narratives. Whether it's the sustained focus on BYU’s dominance or the heated defense of the Big 12’s "meat grinder" schedule over the SEC, the content is unapologetically opinionated. Fans of rival schools often mistake this strong editorial voice for "engagement baiting." In reality, Locked On Big 12 is simply fulfilling the "Everydayer" mandate: providing a daily, exhaustive fix for a fan base that lives and breathes the most volatile conference in college sports. It isn't clickbait—it's just high-frequency, high-energy coverage for an audience that never hits the "off" switch. Everydayer Club  If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub     Support Us By Supporting Our Sponsors! Rugiet Get 15% off your treatment → https://rugiet.com/lockedonnhl Rugiet. Performance medicine for men. Rocket Money Let Rocket Money help you reach your financial goals faster. Join athttps://RocketMoney.com/LOCKEDON. Turbo Tax This year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast FanDuel Today's episode is brought to you by FanDuel.Right now new customers can bet just five dollars and get two-hundred and fifty dollars in bonus bets if your first bet wins.Visit https://FANDUEL.COMto get started — Play Your Game.   FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.