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EPISODE · Jul 17, 2017 · 31 MIN

Lodestone Logic: Navigating Your Way Through Events

from Across the Desk · host Elizabeth Plouffe

Learn more about how having the right event data can make the most of your marketing and events budget ! Why is this important? Case in point: A large company THOUGHT they were spending their events budget and attending / participating at over 400 events. Turns out it was only 120. Yikes! Tracking your own data and knowing the best events to attend, sponsor, showcase at and speak at is one the best ways to stop wasting money !

Episode metadata supplied by the publisher feed · Published Jul 17, 2017

What this episode covers

Learn more about how having the right event data can make the most of your marketing and events budget ! Why is this important? Case in point: A large company THOUGHT they were spending their events budget and attending / participating at over 400 events. Turns out it was only 120. Yikes! Tracking your own data and knowing the best events to attend, sponsor, showcase at and speak at is one the best ways to stop wasting money !

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Frequently Asked Questions

How long is this episode of Across the Desk?

This episode is 31 minutes long.

When was this Across the Desk episode published?

This episode was published on July 17, 2017.

What is this episode about?

Learn more about how having the right event data can make the most of your marketing and events budget ! Why is this important? Case in point: A large company THOUGHT they were spending their events budget and attending / participating at over 400...

Can I download this Across the Desk episode?

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