Lodestone Logic: Navigating Your Way Through Events
from Across the Desk Hosted by Elizabeth Plouffe, Sydney Elaine Butler, Maddy Dever and Paul Coleman
Learn more about how having the right event data can make the most of your marketing and events budget ! Why is this important? Case in point: A large company THOUGHT they were spending their events budget and attending / participating at over 400 events. Turns out it was only 120. Yikes! Tracking your own data and knowing the best events to attend, sponsor, showcase at and speak at is one the best ways to stop wasting money !
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This episode is 31 minutes long.
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This episode was published on July 17, 2017.
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