Logan Karam: Inside Fabletics’ Playbook for Real-World AI Adoption

Artificial intelligence isn’t just changing technology—it’s redefining how work gets done. In this episode, you’ll hear from Fabletics’ AI Program Director, Logan Karam, as she previews her upcoming SubSummit session and shares how her team is turning AI from a buzzword into real, measurable business impact.In this episode, Doug and Logan Karam discuss:Surface-level vs. deep AI adoption in organizationsBlending structured and unstructured data with AI in workflowsLeadership, culture, and task forces for AI enablementWhy tool access and training alone don’t drive adoptionThe power of AI champions and security-first AI rolloutKey Takeaways:Many companies stall at surface-level AI use because they don’t invest the time to deeply understand capabilities or rethink how work is actually structured.Real AI impact comes from redesigning workflows, identifying where time is lost, standardizing processes, and embedding AI directly into how tasks get done.Adoption is driven by culture and leadership: curious, hands-on teams combined with leadership that mandates rethinking work will move faster than any one “type” of department.Measuring AI success requires looking beyond basic usage metrics and focusing instead on cycle times, output volume, performance improvements, and behavior shifts.Individual power users and AI champions can dramatically shape how an organization adopts AI, but they must be supported by strong security practices and a cross-functional partnership with IT.“My thinking has really shifted from adoption is not just an educational problem, but it's a design problem. You have to really change how the work actually happens, and there's a lot of work that goes into that.”  - Logan KaramAbout the guest, Logan Karam:Logan Karam is a Program Director, AI at Fabletics, bringing expertise in program leadership and strategic operations within the apparel retail sector. Their background demonstrates a focus on driving program initiatives and optimizing business processes. Within Fabletics, Logan has progressed through several roles, including AI Program Lead and Operations & AI Program Lead Senior Manager, Strategy. Earlier, at TechStyle Fashion Group, they served as Senior Manager, Strategy & Operations, contributing to strategic planning and operational improvements within the apparel and accessories retail environment.Logan holds a Bachelor of Science degree from Stanford University and graduated from Lutheran High School of Orange.Connect with Logan Karam:LinkedIn: https://www.linkedin.com/in/logan-karam/ Fabletics: https://www.fabletics.com/ SubSummit will be in Kansas City, May 13-15, 2026Attend SubSummit FOR FREE Here: https://subsummit.com/hosted-merchant-meetings-program/ You can also register here: https://subsummit.com/tickets/ Book your meeting with Christopher George from SubSummit here: https://meetings.hubspot.com/chris3306/linkedin-profile?uuid=0c103e97-4adc-4c16-bbe6-794c92ab9c61 About SubSummit:SubSummit brings together thousands of executives and operators from established enterprises, direct-to-consumer, fast-growing startups, innovative tech companies, active investors, and more. These pioneers come from across a broad range of industries, including e-commerce, media, publishing, retail, streaming, SaaS, digital, automotive, and beyond.From FabFitFun to Walmart+ to MasterClass, the world’s leading brands leverage SubSummit to remain catalysts in consumer engagement and product experiences.Simply put, if you’re in subscription, membership, or recurring revenue, you’re at SubSummit.Website: https://subsummit.com/ LinkedIn: https://www.linkedin.com/company/subsummit/ Instagram: https://www.instagram.com/sub_summit/ Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.