Long COVID: Enabled By Social Media, Patients Define An Urgent New Need episode artwork

EPISODE · May 28, 2021 · 28 MIN

Long COVID: Enabled By Social Media, Patients Define An Urgent New Need

from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators · host Society for Healthcare Strategy & Market Development

"Citizen scientist" patient groups have been known since the dawn of the Web, but never has there been as potent and urgent an example as the "Long COVID" community that arose in desperation last year: COVID-19 patients who never get better. Their ability to connect, convene, document their symptoms and crowdsource their data led within months to acceptance by establishment medicine - the CDC, NIH and more. These are "superpatients" - a term coined in 2019 by our speaker "e-Patient Dave." They're patients who extend science when medicine's not getting the job done. Long COVID patients are the most spectacular example, and the first to rapidly gain scientific recognition. At this conference, he will discuss the "Long COVID" community that arose this past year, the history of these super-engaged patients, how social media is enabling their achievement and what health care can learn from it.

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Long COVID: Enabled By Social Media, Patients Define An Urgent New Need

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