Long term thinking, risk management and innovation with Jake Freestone

In this conversation, Jake Freestone, Farm Manager at Overbury Farms, discusses the multifaceted approach to modern farming, emphasising the importance of regenerative agriculture, resilience in the face of climate change, and the role of organisations like LEAF. He shares insights on the challenges of improving wheat yields, the necessity of long-term thinking in farming practices, and the importance of risk management and innovation. Additionally, Jake highlights the work of the Green Farm Collective in promoting sustainable farming practices and engaging with consumers to build trust in regenerative agriculture.