Lonny Sternberg: Are You Building for Today or Scaling for Tomorrow?

RevOps leaders juggle an endless push and pull between execution and strategy—one moment tackling data hygiene and territory adjustments, the next steering high-level growth initiatives. But here's the challenge: if you're constantly reacting, you're not building.  True impact comes from stepping back, aligning teams, and designing scalable systems that drive long-term success.  In the latest episode of Go To Market with Dr. Amy Cook, Lonny Sternberg, a RevOps expert and a leader in GTM strategies, explains why the best RevOps leaders don't just keep things running—they transform how businesses operate. And at its core, RevOps isn't just about process and data—it's about people.  This community thrives on collaboration, problem-solving, and a shared drive to help each other succeed. Want to move from maintenance mode to true business impact? This is the conversation you need to hear.