Look-alike audiences for B2B success

What this episode covers

Facebook and Google pioneered lookalike audience marketing for B2C. Serial entrepreneur, and engineer-turned AI marketer, Olin Hyde, started Leadcrunch to do the same for B2B marketers, a group of buyers who behave in totally different patterns than consumers.Olin and Ledge discuss how engineers can learn about product-market fit for their ideas, and how SaaS subscription billing might not be the best fit for all businesses to unlock value-based billing. He makes a really convincing argument you won’t want to miss. Hosted on Acast. See acast.com/privacy for more information.

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How long is this episode of Frontier Podcast by Gun.io?

This episode is 25 minutes long.

When was this Frontier Podcast by Gun.io episode published?

This episode was published on June 10, 2019.

What is this episode about?

Facebook and Google pioneered lookalike audience marketing for B2C. Serial entrepreneur, and engineer-turned AI marketer, Olin Hyde, started Leadcrunch to do the same for B2B marketers, a group of buyers who behave in totally different patterns than...

Can I download this Frontier Podcast by Gun.io episode?

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