Look-alike audiences for B2B success

Facebook and Google pioneered lookalike audience marketing for B2C. Serial entrepreneur, and engineer-turned AI marketer, Olin Hyde, started Leadcrunch to do the same for B2B marketers, a group of buyers who behave in totally different patterns than consumers.Olin and Ledge discuss how engineers can learn about product-market fit for their ideas, and how SaaS subscription billing might not be the best fit for all businesses to unlock value-based billing. He makes a really convincing argument you won’t want to miss. Hosted on Acast. See acast.com/privacy for more information.