Look and Feel Good - Adding Medical Aesthetics with Santrell Hart-Moreland, OD

On today's episode, I sit down with Dr. Santrell Hart-Moreland to discuss the power of medical aesthetics and strategies for implementing and growing this significant revenue opportunity. Key Takeaways:There's significant crossover between devices and treatments that provide medical treatment and aesthetics. Beginning with the medical application makes expansion easier.The demand for medical aesthetics already exists within your practice. It takes uncovering them, educating patients on them, and expanding the treatment options available to them.Don't be afraid to ask colleagues, both in eye care and dermatology, about ease of implantation and pricing. Joining the American Med Spa Association can provide you significant tools and resources for implementation and pricing.Team training and buy-in is critical. The more they can experience treatments, the success with patients, and take ownership over the areas, the more they will share the excitement with patients. Having a medical aesthetics coordinator can play a significant role in managing the patient experience.Always market your new products. Consider focus groups you leverage as you add new products and services. Invite them to an open house as you launch them and allow them to experience it first. This will create significant word of mouth marketing.What Santrell is reading:Winning With People by John MaxwellThe Power of One More by Ed MylettJoin PECAA Max today to maximize your business success, for your patients, your team, your community, and your bottom line!