Look at SEO holistically, from an entity building perspective - Adam Collins

Look at SEO holistically, from an entity building perspective. Onpage, but largely offpage also. Ensuring those foundational layer links & signals are in place. To focus on this, rather than obsessing and spending thousands on guest posts. David and Adam discuss:What is holistic SEO?What are the key elements to building a successful online entity?Gaps in entity - software to analyseWhat aspects of onpage do you focus on?What areas of offpage SEO do you start with?What are the best types of links to be getting nowadays?By having a holistic approach, do you also try to work with other marketing channels?Do you not like guest posting?