Look beyond the on-page to keep up with the evolution of search marketing – with Katherine Nwanorue

from SEO in 2026

There’s a whole world outside the Google bubble and, to get out there, SEO Specialist Katherine Nwanorue wants you to expand your horizons beyond what’s on the page.Katherine says: “Look beyond on-page optimizations and traditional KPIs.”Why is this important?“Lately, the search engine results page has been crazy, which is likely in an attempt to tackle AI-generated content.Google has made so many changes to the SERP in the past year. We are seeing a boost in user-generated and crowdsourced content, and many SEOs have complained about Reddit pages outranking blog pages and TikTok and YouTube videos appearing for certain keywords.

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This episode was published on January 28, 2025.

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