Look Inside the Startup Making Homes Affordable Again | Cuby

What if we've been trying to fix housing the wrong way all along? Most companies are trying to build better houses. Cuby is trying to reinvent the entire process of construction. In this episode, Cuby co-founder Aleks explains why modular housing, prefab construction, and even 3D-printed homes have struggled to scale, and why his team believes the real breakthrough isn't a better house, but a new operating system for building. Instead of giant factories, Cuby is building mobile microfactories that can manufacture homes close to where they're needed. Behind that idea is more than a million engineering hours, thousands of mapped construction processes, and a vision that extends far beyond housing. We discuss: • Why construction hasn't fundamentally changed in centuries • Why labor accounts for most of the cost of building a home • Why modular housing and 3D printing continue to fall short • How Cuby's mobile microfactories work • The software behind a completely new construction process • Why the company mapped over 10,000 individual construction steps • How automation and AI could reshape one of the world's largest industries • What happens to housing affordability if this approach succeeds • Why Cuby ultimately wants to become "the building company" Whether you're a founder, engineer, investor, or simply curious about the future of the built world, this conversation offers a fascinating look at how one startup is rethinking an industry that touches everyone. Subscribe for weekly conversations with the founders and engineers building the future. Become a member of the Rational Optimist Society: https://rationaloptimistsociety.substack.com