Looking ahead to insights and trends for 2026

Today I’m my own guest! As you know, my main aim in business is to help people and their business or organisation to become more visible. I’m going to share some PR tips, insights and trends ready for 2026, that I hope will help you to plan and prepare your storytelling for the new year. To start, I’m going to give you some general advice around understanding the value of PR, especially at a time when businesses are having a tough time. Because of this many people want to know how you can prove that PR is worth the spend.  PR is not sales! It's all about visibility, and that visibility will lead to sales in the long term. Becoming visible in business doesn’t happen overnight. I also talk about in more depth:*Owning your story and personal branding, and in 2026 it’s not going to be enough to only rely on traditional media. You have to become proactive and engage with other people, such as podcasters, guest blogs, influencers etc.*Hyper-local and niche networks. This is all about tighter communities and looking at and engaging with hyper local media outlets, Facebook groups etc.*Reputation management. It’s far easier to take care of your reputation than do damage control at a later stage. A lot of small business owners, things going wrong are usually around social media chatter and/or staff issues.*Trends in media and storytelling. Look out for stories around climate, stress, adaptation, resilience and sustainability. *Embracing AI and its impact on PR. Don’t stick your head in the sand! Find ways to be positive about AI.You can still book your place on my No BS Media Summit. To find more information and costs, follow the link to buy your tickets: https://scottmedia.uk/product/the-no-bs-media-summit-2026/If you’d like to talk to me about how I can help with your PR, then please contact Hannah on: [email protected]