Looking for friction

from Another Podcast · host Toni Cowan-Brown, Benedict Evans

How much consumer spending and how many business models are locked up by friction, inertia and complexity that AI might reduce or remove? How many businesses depend on making it too hard to bother? What happens if ‘the marginal cost of arguing goes to zero’?

Episode metadata supplied by the publisher feed · Published Sep 20, 2026

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Looking for friction

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