‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15

No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much.Jess Glover remains on the forefront of such a movement, an aspirational marketer with roles formerly in Reckitt, L’Oreal, Coty and Haleon.Now continuing to forge her path with Biomel, she shares the key to why consumers want the best of every world, and just how to give it to them…This episode coversWhy, and how, the beauty and health categories are blendingGenerational shifts in demands from FMCG productsIncreasing awareness for the gut health movementQuick fixes vs long term solutionsWhy you should sell your story to a toddlerHer optimistic perspective on the future of the CPG industryJess Glover: https://www.linkedin.com/in/jessicaeglover/Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/Haines: https://www.haines.partners/https://www.linkedin.com/company/hainespartners/https://www.instagram.com/youmeandcpg/