Looking Premium vs Being Premium | Simon & Scott

Send us Fan MailLoads of challenger brands describe themselves as “premium”. But premium isn’t a word you write in a strategy doc — it’s something you deliver, end to end.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner break down the difference between looking premium and being premium — and why getting this wrong is one of the fastest ways to lose trust (and repeat purchase).We cover:why premium needs to show up in the whole customer journey, not just the packaginghow small details (emails, delivery, unboxing, service) create the premium feelingthe Zappos story: customer service as the real differentiatorhow premium pricing without premium value (or margin) falls apart quicklywhy over-engineering can be as bad as under-deliveringLink: www.makinmighty.comIf you found this useful, please share it with someone building a food or drink brand who’d get value from it.You can follow me on LinkedIn, TikTok or Instagram for clips and extra insights: just search for @MakinMightyAnd if you’ve got a question you’re wrestling with right now (brand, growth, retail, positioning) email it in. We’re collecting real questions from founders and we’ll use those to shape future episodes.Thanks for listening. See you next [email protected]