EPISODE · Dec 16, 2021 · 35 MIN
L'Oréal’s Erica Culpepper: ‘What's happening now is the perfect example of people truly walking the talk’
from Rooibos cosmetics · host Brendalin
At L’Oréal, Erica Culpepper has overseen a portfolio of brands that have been at the forefront of the beauty industry’s transformation, when it comes to diversity, equity and inclusion. With a tenure of over 17 years in the L’Oréal Consumer Products Division, she has worked across much of the company’s brand portfolio including holding positions at L'Oréal Paris, Maybelline and Garnier. Now the general manager for Carol’s Daughter, Softsheen-Carson and Thayers Natural Remedies, Culpepper candidly discussed the direction of the industry with host Priya Rao on this week’s Glossy Beauty Podcast. “It's important to support Black-owned brands. It's also important to support Black-founded brands, as well as Black-led brands. So it's all a very big and important conversation, and we need all of it in order to be successful,” she said during the interview, discussing the backlash that some founders receive when they sell their companies. She also discussed the positive changes she’s seen in the industry, including retailers’ efforts to stock a more diverse range of brands, and the way social platforms like TikTok and a new generation of brand ambassadors are helping legacy brands reach a younger audience.
What this episode covers
At L’Oréal, Erica Culpepper has overseen a portfolio of brands that have been at the forefront of the beauty industry’s transformation, when it comes to diversity, equity and inclusion. With a tenure of over 17 years in the L’Oréal Consumer Products Division, she has worked across much of the company’s brand portfolio including holding positions at L'Oréal Paris, Maybelline and Garnier. Now the general manager for Carol’s Daughter, Softsheen-Carson and Thayers Natural Remedies, Culpepper candidly discussed the direction of the industry with host Priya Rao on this week’s Glossy Beauty Podcast. “It's important to support Black-owned brands. It's also important to support Black-founded brands, as well as Black-led brands. So it's all a very big and important conversation, and we need all of it in order to be successful,” she said during the interview, discussing the backlash that some founders receive when they sell their companies. She also discussed the positive changes she’s seen in the industry, including retailers’ efforts to stock a more diverse range of brands, and the way social platforms like TikTok and a new generation of brand ambassadors are helping legacy brands reach a younger audience.
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L'Oréal’s Erica Culpepper: ‘What's happening now is the perfect example of people truly walking the talk’
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