Loren Ridinger on Love, Grief, and the Loss of Her Beloved Husband, JR Ridinger

Today on the show we have the fantastic Loren Ridinger, author of the new bookScrambled or Sunny-Side Up?: Living Your Best Life After Losing Your Greatest Love,which is out today, February 11. On August 30, 2022, Loren lost her husband of nearly 26 years, JR Ridinger, while they were on vacation in Croatia. JR, who along with Loren is a successful entrepreneur behind Market America, died suddenly of a pulmonary embolism. He and Loren had been together a total of 36 years, and Loren was left to navigate her overwhelming grief while also maintaining the company they built together. This is a memoir, but it’s also a relatable read to anyone going through grief — and I know that is so many of us. In addition to being a distinguished entrepreneur and cofounder of Market America, a leading global product brokerage and internet marketing company, Loren is also extremely well-connected and has a strong circle of celebrity friends; one friend, Serena Williams, even wrote the foreword for the book. The book’s title is so rich in meaning that I don’t want to spoil it — I want you all to get the power punch I did by reading the book’s pages. At its heart,Scrambled or Sunny-Side Up? is a love story. In this episode, Loren tells us about JR and their deep love and how he still shows up for her two-and-a-half years after his passing; she shares advice for those grieving and the lessons she’s learned; the worst things you can say to someone who is grieving; and how to live your dash. In addition to founding Market America with JR in 1992, Loren is CEO of Market America Worldwide | SHOP.COM and is also the creator of the cosmetic line Motives, is a dedicated philanthropist, and a sought-after speaker. She’s got so much wisdom to share with us.Scrambled or Sunny-Side Up?: Living Your Best Life After Losing Your Greatest Loveby Loren Ridinger